Pricing is one of the most agonised-over decisions in boutique fitness. Price too high and you feel like no one will come. Price too low and you can't pay the rent. Both fears are real. Neither should drive the decision. 💡
📊 Start with your costs, not your competitors
Before you look at what anyone else charges, know your own numbers:
- Fixed costs: rent, insurance, software, utilities
- Variable costs: instructor pay per class, merchant fees, consumables
- Target margin: most small studios aim for 30–40% net margin at capacity For a full breakdown of what a boutique studio's tech and operating costs look like, read how much it really costs to run a boutique studio in Australia.
🎯 Australian pricing benchmarks (2025)
| Format | Casual drop-in | 10-class pack | Monthly membership |
|---|---|---|---|
| Reformer pilates | $40–$60 | $350–$500 | $180–$280/month |
| Mat pilates / yoga | $25–$35 | $200–$300 | $120–$180/month |
| Group fitness / HIIT | $20–$30 | $180–$260 | $100–$160/month |
| Dance / specialty | $20–$40 | $160–$300 | $100–$200/month |
🏷️ Structuring your pricing tiers
A clean three-tier structure works well for most studios:
- Casual drop-in — your highest per-class price, for occasional visitors
- Class pack (8–12 classes) — 15–20% saving vs casual; your most popular option
- Monthly membership — your best value; drives retention The goal: make the membership feel like the obvious choice for anyone attending more than once a week.
⚠️ The most common pricing mistake
Underpricing to attract clients and then feeling unable to raise prices later. Set your pricing based on your value and costs from the start. It is far easier to add new pricing tiers than to raise existing ones.
Keeping clients long-term is what makes pricing sustainable.
👉 Manage all your pricing in one place
Slotbookt Fitness lets you set up class packs, memberships, and drop-in pricing in minutes — and clients see it all clearly at the point of booking.